Strategic Rebrand
Website Redesign
CRM
Three Projects, One Goal
The 3S initiative is comprised of three projects:
- Rebranding: City Colleges of Chicago programs and resources reach into every neighborhood in the city. A cohesive brand strategy will help City Colleges continue to enhance our visibility and recall in front of prospective credit, adult education, and continuing education students, as well as current students, alumni, and community members across the city.
- New website: Creating an interactive, user-friendly website will ensure our messages, programs, and offerings are clear and easy to find. From mapping out the information our stakeholders need, to designing and implementing the interface, to updating digital processes, a new website will ensure City Colleges of Chicago’s offerings and resources are clear and easy to discover.
- CRM (Customer Relationship Management): CRM is a technology system that will allow City Colleges to manage every relationship and interaction we have with students and other constituents in a more insightful and comprehensive manner. By empowering CCC staff with data and analytics, a CRM will allow us to conduct data-driven recruitment campaigns, provide streamlined, personalized support to current students, target our communications to all members of the CCC community more effectively, and much more. The goal is simple: improve relationships in order to grow enrollment and support student success.
Get Involved
1. Sign up to take part in surveys and focus groups throughout the process.
2. Have a great idea? Share it!
3. Have you seen a website with functionality you’d like to see on our future City Colleges site?
Question of the Month
Check your City Colleges email to take our newest survey about which marketing campaign you prefer.
Student Center
Updates
Supporting Documents
As our committees work toward important goals and milestones, we will share informative documents and resources here. As we strive to create a website and CRM that are best-in-class, topics like accessibility and inclusiveness will drive the decision-making process.