We will take a fresh look at our branding, ensuring our message is clear and recognizable to prospective credit, adult education, and continuing education students, as well as current students, alumni, partners, and community members across the city.
City Colleges is working with Simple Truth and their partner C+R research on this rebranding project.
The research phase is where we find out what we know and what we need to know. We will start by reviewing current research and conducting new research to fill in any gaps. We will then provide a summary report of all findings that will describe CCC’s current brand position and brand reputation, and make recommendations for future brand positioning.
Key Steps:
The goal of this phase is to align on a single future brand position, guided by the research and achieved through a series of collaborative meetings. Decisions during this process will be funneled through a steering committee of faculty, staff, students, community stakeholders, and leadership.
Key Steps:
Using the findings from our research and brand position decisions made during the strategy phase, we will develop the brand’s visual character and tone of voice. During this phase, we will also create and market test three distinct advertising campaigns that will generate awareness of CCC and connect with prospective students.
Key Steps:
